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When you construct an audience-analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength of a respondent’s attitudes.

One of the major demographic traits of audiences is interest in the speaker’s topic.

If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners had not signed organ donor cards, which of the following would be the best kind of question to ask?

When you give a speech to your classmates, you are engaged in one-way communication.

Although the differences between women and men have diminished in recent years, the gender identities of listeners is still a major factor in audience analysis.

A speaker’s frame of reference and a listener’s frame of reference will never be exactly the same.

Taking notes on a speaker’s key points and supporting material will help improve your listening ability and retention.

Research suggests that using a clear, specific method of speech organization can enhance your ability to deliver a speech fluently.

Organizing ideas for presentation in a speech is an important aspect of critical thinking.

The nonverbal messages that listeners send back to speakers are called feedback.