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The process of audience analysis and adaptation affects every aspect of speech preparation from choosing a topic to delivering the speech.

When preparing an introduction for a speech to a hostile audience, you should be especially careful to

A public speaker can safely assume that all members of a religious denomination share the same beliefs and values.

Gender identity, sexual orientation, age, race, ethnicity, and group membership are all factors to consider when conducting a demographic audience analysis.

Employers are looking for college graduates who can communicate effectively with people of different cultural backgrounds.

Active listening means focusing on the speaker’s appearance and delivery rather than on her or his message.

One of the ways speakers analyze audiences is by looking at traits such as age; religion; racial, ethnic, and cultural background; gender identity and sexual orientation; and group membership. According to your textbook, what is this called?

If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners do not fasten their seatbelts every time they ride in a motor vehicle, which of the following would be the best kind of question to ask?

The_____________ will usually dictate how long a speech should be.

When you construct an audience-analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength of a respondent’s attitudes.