Chapter 20: Sport Management Research

Centralized Authority – important decisions are made by top managers
what are some of the ethical dilemmas? – – over-commercialized
– how do we find money without alienating fans/viewers?
– TIVO
Trait Theory – The idea that specific characteristics make a good leader; Studies had inconsistent results; Nothing to do with the effectiveness of leaders
monopoly – a business or organization that faces no direct competition for its products or services, and as a result possesses high bargaining power
AIDA – approach seeks to move consumers along the progression towards actual product purchase: awareness, interest, desire, and action
Mentoring – _________ takes place when a senior member advises and supports a junior member in order for that person to succeed and/or climb the professional ladder.
Elements of Promotion – Advertising, Publicity, Activities and inducements, public relations
ultras – sports fan
atmosphere
political ideologies
no violence
support the team
conspicious
Careers in international sport – 1. understand the basis of international business
2. understand local and regional culture
3. employees need to understand the basis in
– finance and macroeconomics
– primary trade treaties and agreements
– movement of goods, services, and capital nation to nation
– rights as a foreigner
– awareness of legal systems
– travel related regulations
monopoly – a business or organization that faces no direct competition for its products or services, and as a result possesses high bargaining power
Media Relations
-What do Media Notes Packages include?(Game-day media guides) – -Contain all the statistical information and biographical information about the two teams competing in a game
According to Kotler (2003), the marketer's job boils down to one action: – creating demand
Acceptance – accepted by party to whom the offer was offered
organizing a committee 7 – new building necessary, what are other businesses doing, assess current program needs, determine space needs, estimate costs, hire personnel-architect & builder, develop a master plan
Managing Technology – Being familiar with technology and using it to one's advantage.
what is advertising? – limited message trying to elicit a response or action
History – 1852: crew race between Harvard and Yale was 1st commercial intercollegiate athletic event in US. Initial collegiate athletic contests that took place in the 1800s were student run- events.
History – 1852: crew race between Harvard and Yale was 1st commercial intercollegiate athletic event in US. Initial collegiate athletic contests that took place in the 1800s were student run- events.
role of compliance director – make sure people are complying

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