Tо cоmpete in the vehicle mаrket, Fоrd must mаke mаny strategic decisions such as whether to introduce a new truck model like the F150 Lightning, how to sell and service its electric vehicles, and where to advertise them. At Ford's Dearborn, Michigan River Rouge plant, managers must decide on the monthly production quantities of their gasoline-powered F150 pickup truck and their all-electric F150 Lightning pickup truck. In making this decision, the managers