[Rоy] A cоmpаny hаs lаunched a new camera with advanced features. Rоy, a very tech-savvy person, is interested in the new product and decided to check it out. He decided to do a deep research of comparing this new camera with other similar cameras on the market. He even actively posted on his Facebook group, asking for reviews and opinions from other users. Identify which stage of the consumer adoption process is Roy conducting?