Marketing Chapter 17

New Product Developing Process – 1. Generate screening of ideas
2. Develop and test concepts
3. Develop Marketing Strategy
4. Business analysis
5. Test Market
6. Commercialization
Sales Tax – a tax based on the cost of the item purchased and collected directly from the buyer
Layman's terms – words the average customer can understand
Retailer – A business that sells goods or services directly to the public.
market growth/market share matrix – a helpful business tool, based on the philosophy that a product's market growth rate and its market share are important considerations in determining its marketing strategy
Business Products – products organizations buy that assist in providing other products for resale (AKA B2B products or industrial products)
Collect relevant information – secondary data– facts and figures that have already been recorded
primary data– facts and figures that are newly collected
Americans with Disabilities Act – Makes discrimination against people with disabilities illegal in public accommodations, transportation, and telecommunications
Relationship management – A database that has costumer information
Sales Promotion – marketing activities, other than personal selling, advertising, and public relations, which stimulate consumer buying and dealer effectiveness.
Layman's terms – words the average customer can understand
compare – So sánh, có thể so sánh được
Channel of distribution – Any series of firms or individuals that participate in the flow of products from producer to final user of consumer
preference – Consumers reach a point of brand preference
when they prefer one brand over another.
Product – everything received in an exchange that has been put to market for attention, acquisition, use, and consumption. A tangible physical offer that a business sells to make money in response to customer needs
Sales Tax – a tax based on the cost of the item purchased and collected directly from the buyer
Business people and purchasing agents are usually motivated by what type of motives? – Rational
Utilatarian Ethical Theory – a theory that the choice that yeilds the greates benefit to the most people that the choice is ethically correct
Marketing myopia – focusing only on existing wants and losing sight of underlying consumer needs
Services – intangible items that have monetary value and satisfy your needs and wants
buying house – centrale d'achats

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