[Fanta] Coca-Cola conducted market research to study the sal…

Questions

[Fаntа] Cоcа-Cоla cоnducted market research to study the sales of their Fanta sodas in various regions across the United States. The data is summarized in the table below and includes the number of consumers, category sales, and the Fanta brand sales for each region during this year. Using the information provided in the table, determine the BDI of the Western region and its performance outlook within the soda market. Region # of Consumers Categ. Sales Brand Sales Northern 30 M $80 M $6 M Eastern 25 M $50 M $4 M Southern 40 M $95 M $8 M Western 50 M $75 M $12 M US Total 150 M $300 M $30 M

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