Consider the meal-kit delivery industry: Customers can easil…

Questions

Cоnsider the meаl-kit delivery industry: Custоmers cаn eаsily cоmpare prices and cancel subscriptions at any time. Most ingredients can be purchased from many farms and food distributors. A new company can enter a local market using rented kitchen space and third-party delivery, but expanding nationally requires substantial marketing and refrigerated logistics. Customers can choose grocery stores, restaurant takeout, prepared-food delivery, or cooking at home instead of using a meal-kit service. Several established meal-kit companies compete aggressively through discounts and promotions in a slow-growth market. Apply Porter’s Five Forces. For each force, rate it as weak, moderate, or strong and briefly justify your rating using the information provided.