Chapter 15 Managing Communication

What can you do a SWOT analysis on – person, you and your life, sports team or individual, product, new or existing, function, company
Diversification – o Strategy by which a company operates several business in order to spread the risk
consequential theory – an ethical theory that emphasizes the consequences or results of a behavior
chronemics – attitudes about time
substantial – значительный, существенный ( о количестве)
Rational decision making – Choices that are consistent and maximize value within specified constraints
multipoint competition strategy – a strategy that involves competing with firms across markets by using strengths in one market to overcome weaknesses in another market
Influence – Any attempt by a person to change the behaviour of superiors, peers or lower level employees
BCG matrix – a portfolio strategy, developed by the Boston Consulting Group, that categorizes a corporation's businesses by growth rate and relative market share and helps managers decide how to invest corporate funds
Environmental monitoring deals with tracking changes in environmental trends that are often uncovered during the environmental scanning process.
Horizontal communication – communication that flows among managers and workers who are at the same organizational level
CFR (cost and freight) – 무역거래에서 가격조건의 하나로, 매도인이 화물이 목적지 인도될 때까지 운임을 지급하는 조건이다.
Outline Options – Identify alternatives, and analyze the causes and consequences of each.
To maximize valence – Make the person understand the value of various rewards and work outcomes
individualism approach – contends that acts are moral when they promote the individuals best long term interests
PMI – PMI = Pluses, Minuses, Implications; listing all the pluses for a solution in one column, all the minuses in another, and the implications in a third column
Escalation of Commitment Bias – stick with decision even when evidence proves it was the wrong decision.
Envirоnmentаl mоnitоring deаls with trаcking changes in environmental trends that are often uncovered during the environmental scanning process.
Components of Goal Setting Theory – a. Goal specificity – the extent to which goals are detailed, exact, and unambiguous.
b. Goal difficulty – the extent to which a goal is hard or challenging to accomplish
c. Goal acceptance – the extents to which people consciously understand and agree to goals.
d. Performance feedback – information about the quality or quantity of past performance and indicates whether progress is being made toward the accomplishment of a goal.
exchange-core concept of marketing – a process of obtaining a desired product from someone by offering something in return
A twilled, napped, woolen, fabric with a smooth lustrous face and dense texture. – Broadcloth
Consistent Organizational Culture – when a company actively defines and teaches organizational values, beliefs, and attitudes
culture – drives individuals to work toward something bigger than themselves

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