[Wendy’s] When Wendy’s wants to increase the value of its Da…

[Wendy’s] When Wendy’s wants to increase the value of its Dave’s Hot ‘N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink—a medium-sized Coke with the burger) to expedite the ordering process, given the myriad of menu order options available. This product modification approach is called

[Samantha] Samantha is on her way to Publix.  She is thinkin…

[Samantha] Samantha is on her way to Publix.  She is thinking about buying some pasta since she is going to be cooking for her parents in a couple of weeks.  When she arrives at Publix, she finds that none of the pasta is on sale, so she decides to wait until next week because she is sure something will be on sale then.  Sure enough, when she goes to Publix the next week, Barilla pasta is BOGO (Buy One, Get One free). This scenario illustrates which reason for the general increase in sales promotion over the years?