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A co-op (cooperative) program is a promotional program undertaken by a vendor and a retailer working together.

_____ is based on the economic principle that firms should increase communication expenditures as long as each additional dollar spent generates more than a dollar of additional contribution.

As a vendor, Melissa works well with a buyer she’s known for years at Dream Toys. This year, Melissa’s line of toys had a few products that sold poorly, and it is now time to show the Dream Toys’ buyer the next holiday season’s product line. Melissa knows the Dream Toys’ buyer will be a hard negotiator. What should Melissa be prepared to do?

The famous designer, Isaac Mizrahi, made a scheduled appearance at Borders bookstore in Mall of America to sign copies of his book “How to Have Style”. This is an example of what type of communication method?

Why are inventory carrying costs higher for retailers who source internationally?

________, also known as stocklifts or lift-outs, are activities engaged in by vendors with retailers to get their products into retail stores.

Slotting allowances are charges imposed by a retailer to stock a new item.

Wholesale markets for retail buyers include only annual trade shows.

_____ involve the flow of merchandise through distribution channels, usually across international borders, other than those authorized or intended by the manufacturer or producer.

Which of the following forms of communication is the most expensive?