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Gutenberg’s invention of movable type allowed the book to become the first mass-marketed communication product in history.

“Cookies” are files that allow a Web site owner to chart the computer user’s movements within the Web site and collect other information about the user.

President Theodore Roosevelt criticized magazine journalists who exposed corruption in government and business by calling them muckrakers.

Yellow journalism in the 1890s was the origin of objective journalism in the twentieth century.

The Saturday Evening Post continued the muckraking tradition—especially by criticizing business corruption—into the 1920s.

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

Which of the following figures did not play a role in the early development of public relations?

Which of the following figures did not play a role in the early development of public relations?

Thomas Edison initially expected his new phonograph to be used as a kind of telephone answering machine.

For many years Reader’s Digest was the most popular magazine in the world.