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The group of American consumers born between 1979 and 1994 is often called ________.

Before selecting a targeting strategy, marketers should ________.

A ________ is a modification to an existing product.

The product alternatives a customer seriously considers are referred to as the ________.

When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?

________ occurs when two or more goods are necessary to create a product.

Which member of the buying center typically has the most power?

Introducing a new product into the market is called ________.

Organizational markets differ from consumer markets in that organizational markets ________.

Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active Beverages uses a(n) ________.