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There are many different stakeholders found in an organization. Stakeholders drive business strategies, and depending on the stakeholder’s perspective, the business strategy can change. Which of the following is a main concern for employees?

Which activities belong in the sales department?

Inbound logistics and operations are part of the support value activities.

Top managers use predictive analytics to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain profitable. Tony will set the strategic direction for his firm, which might include introducing new flavors of potato chips or sports drinks as new product lines or schools and hospitals as new market segments.

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique “Free Pound of Coffee” marketing program?

What are material items or products that customer’s will buy to satisfy a want or need?

The department within a company that performs the function of selling goods or services is called

Attracting new customers, decreasing costs, and entering new markets are all examples of successful business strategies.

What resides within the minds of members, customers, and colleagues and include physical structures and recorded media?

Most companies are typically organized by departments or functional areas. Which of the following is not a common department found in a company?