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Strategic fit among the many activities in the value chain is critical for competitive advantage because it is more difficult for a competitor to match a configuration of integrated activities than to imitate a particular activity, such as sales promotion or a process technology

A second mover:

Certain regulatory changes (such as antitrust regulation and tax laws) create incentives or disincentives for diversification that:

Supply-chain management is an example of a support function of the organization

A major advantage of diversification is that overall monitoring costs are reduced because each separate business comes under the control of corporate headquarters

A firm using a(n) __________ strategy generally needs to operate “below the radar” of larger and more resource rich firms that serve the broader market.  

Google’s diversification could lead the firm toward a related linked strategy and give the firm advantages in multipoint competition with competitors such as Facebook and Microsoft

Monteleone Company pays large fees to a highly recognizable, prestigious individual to be the spokesperson for the company’s luxury private jets. Monteleone is probably following the:

Mercedes mass produces luxury vehicles at a premium price.  It uses a(n) __________ strategy.

Strategic alliances have become the cornerstone of many firms’ competitive strategy, particularly large global competitors