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When a firm’s managerial resources are insufficient to take advantage of its new product and service opportunities, the subsequent bottleneck is referred to as the:

True You Cosmetics, the company profiled in the opening feature in Chapter 11, sells cosmetics products.  The company’s marketing efforts to date have focused heavily on:

There are two major advantages of getting a loan versus investment capital:

_____________ is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business in exchange for an initial franchise fee and an ongoing royalty.

Which of the following is an example of intellectual property?

________________ is a company’s ability to meet its short-term financial obligations.

Brian Sentry is starting a firm in the small industry that helps football teams discern whether a player has suffered a concussion.  The industry is still so new that no standard operating procedures have been developed.  The industry Brian Sentry is entering is an example of a(n) _______________ industry.

Kent Williamson owns a firm that manufacturers and sells electrical supplies.  He is currently trying to grow his firm through licensing and strategic alliances.  Kent is pursuing a(n):

There are three basic requirements for a patent to be granted.  The subject of the patent application must be:

A ___________ is a place within a market segment that represents a narrower group of customers with similar interests.