The German multimedia conglomerate Bertelsmann operates in m…

The German multimedia conglomerate Bertelsmann operates in more than 60 countries throughout the world and owns many regional leaders in their specific product categories, including Random House Publishing in the United States. Bertelsmann operates its more than 500 regional media divisions as more or less autonomous profit-and-loss centers, but it attempts to share best practices across units. Global learning and human resource strategies for executives are coordinated at the network level. Bertelsmann is following a(n)

Juanita, a manager at a multinational organization, is tryin…

Juanita, a manager at a multinational organization, is trying to carefully scan and link the firm’s internal environment to its external environment. The insights from this analysis will allow her to effectively leverage the company’s internal strengths to exploit external opportunities, while mitigating internal weaknesses and external threats. In this scenario, which of the following managerial tools is Juanita employing?