THE ANSWER IS NOT WHAT YOU THINK People appreciate a certain…

THE ANSWER IS NOT WHAT YOU THINK People appreciate a certain degree of anthropomorphism in robots, as it allows for better relatability and connection. However, when robots or non-human entities closely resemble humans, it tends to evoke fear and a sense of disgust. This phenomenon is explained by a theory known as: THE ANSWER IS WHITE PURPOSE.

Mintel asks several consumers to watch an ad for Aha fizzy w…

Mintel asks several consumers to watch an ad for Aha fizzy water. The next day, they give them a list of fizzy water brands (Aha, La Croix, Bubly) and ask them to “Choose the sponsor of the ad from the following list.” This would be an example of what kind of advertising effectiveness measure?