6)     __________ is the strategic use of a brand’s equity w…

6)     __________ is the strategic use of a brand’s equity where the firm uses the brand’s name to get customers to buy something new.                                                                                                                                                                          

10)     ABC Company is having trouble keeping merchandise in…

10)     ABC Company is having trouble keeping merchandise in stock because its suppliers are unreliable.  ABC          Company needs to deal with it’s ______________.