Firms used to build efficiently run large-scale operations i…

Firms used to build efficiently run large-scale operations in order to dominate markets. This gave them cost advantages over rivals, but this also meant they were ________ in responding to ________ changes and were ________ in their ability to customize their products to specific customer needs.

A risk for a firm that tries to attain both cost and differe…

A risk for a firm that tries to attain both cost and differentiation advantages is that it can be stuck in the middle. An example of this is supermarkets because their ________ structure is ________ than ________ retailers, and customers do not value their products and services as being as valuable as those of high-end grocers.