Author: Anonymous

The Federal Trade Commission has filed a complaint against Provide Commerce, the parent company of Pro-Flowers, for “false and misleading” advertising. Pro-Flowers claims that it ships inventory “directly from the fields.” The ads imply that the flowers are not picked until they are ordered. Pro-Flowers actually stores flowers in refrigerated warehouses and ships from these warehouses. The FTC can most likely order Pro-Flowers to run _____ and inform its customers that its flowers do not come fresh from the field.

The process of _____ requires that the establishment of long-term customer relationships take precedence over the creation of ads.

The North American Industry Classification System (NAICS) codes:

A manufacturer of _____ would be most likely to use a business-to-business agency.

To promote responsible children’s advertising and to respond to public concerns, the Council of Better Business Bureaus established the:

Advertisers use _____ advertising in the newspaper to locate and recruit new employees, to offer services, or to sell or lease new and used merchandise.

_____ refers to the underlying forces that contribute to an individual’s purchasing actions.

Thomas was planning on seeing a movie last weekend. After trying to read the small print which told the times the movie would be shown, he gave up and decided to go to the zoo instead. In this case, _____ screens influenced his perception.

With respect to offensiveness in advertising, Benetton ads frequently come under attack for the usage of nudity and sexual innuendo. Experts would most likely agree that the ultimate regulator of such ads is the fact that:

When the owner of the Baskin-Robbins brand name decided to re-invigorate the brand, the firm created a launch kit for its brokers and distributors. Its brokers and distributors are examples of: