Author: Anonymous

________ is defined as when new types of retailing forms begin as low-margin, low-price, low-status operations.  They challenge established retailers and eventually take their place.

The retailer’s ________ should differentiate the retailer while matching target shoppers’ expectations.  One strategy is to offer merchandise that no other competitor carries.

Short-term incentives to encourage the purchase or sale of a product or service is called ________.

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Each store has a “feel”; one store is cluttered, another cheerful, a third plush, a fourth somber. The store must plan a(n) ________ that suits the target market and moves customers to buy.

These stores usually carry more specialty goods for which customers like to be “waited on.” They have much higher operating costs, which are passed along to the customer

Shorter lead times allow retailers

In a television commercial for Chobani Greek yogurt, the manufacturer Chobani plays which role in the communication process?

Until retailers ________ and ________ their markets, they cannot make consistent decisions about product assortment, services, pricing, advertising, store dcor, or any of the other decisions that must support their positions.

If marketing communications are effective, they will