Author: Anonymous

Which of the following statements is true of convenience products?

In the context of management planning, _____ refers to specific, short-term planning that applies strategic plans to specific functional areas.

Nutriman, a company manufacturing health supplements, puts its advertisements in a popular health and fitness blog. The advertisements seamlessly blend in with the overall theme of the blog and almost look like a part of the platform. Which of the following strategies has Nutriman implemented in this scenario?

Hermanett is an annual lifestyle magazine that only covers adventure sports. The magazine targets single men and women who love adventure and lists every year’s top spots for adventure sports. Therefore, Hermanett’s subscribers are from a niche category of adventure enthusiasts. In the context of consumer market segmentation, which of the following types of market segmentation does Hermanett most likely follow?

Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company’s physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide?

Demographic segmentation refers to dividing the market based on where consumers live.

Which of the following statements best describes a highly leveraged firm?

Product diffusion happens at different speeds, depending on the individual consumer and on the product itself.

In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of compatibility?

Dynamically continuous innovations are brand-new ideas that radically change how people live.