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The transnational strategy is similar to a(n) ________ strategy because they both focus on product differentiation and low costs.

In a radical innovation, a firm targets

Threadless allows customers to submit their own designs and to vote on which designs they would like to see printed on a T-shirt. This business uses a ________ technique.

In Strategy Highlight 2.1, what type of strategy did Diana, the Starbucks store manager in southern California, use to develop the new iced beverage for her store?

Which of the following businesses is most likely to disrupt an existing industry?

Demand for traditional fast-food providers such as McDonald’s, Burger King, and Wendy’s has been on a decline in recent years. Consumers have become more health conscious and demand has shifted to alternative restaurants like Subway, Chick-fil-A, and Chipotle. Attempts by McDonald’s and Wendy’s to steal customers from one another include frequent discounting tactics such as dollar menus. Such competitive actions are indicative of

A(n) ________ leverages new technologies to attack existing markets.

Why is it easier for new entrants to get involved in radical innovations when compared to incumbent firms?

How did the recent horizontal integration in the U.S. airline industry provide benefits to the surviving carriers?

Online retailer NetShop had been drastically losing market share to its competitors. The management hired a reputed consulting firm to advise the company. The experts from the consulting firm pointed out that the company primarily lost out on its competitive advantage due to its poor customer service, including slow response times to customer inquiries and unclear return policies. These ineffective policies and procedures led to many disgruntled customers and a steady migration to more customer-friendly retailers. NetShop can best solve its problem by working on its