Author: Anonymous

Absolute sales of all three types of wholesalers _________ during the period 1992 to 2002.

__________________ is a consequence of mature industries, where slowing innovation, extensive product assortment, excess supply, and fickle, price-conscious consumers force margins to the floor.

In today’s business environment, firms that truly focus on customers instill a corporate culture that places customers and other stakeholders at the top of the organizational hierarchy. When this occurs, the firm shifts its focus from transactions to _____, and from _____ to collaboration.

Marketers who offer supplemental services such as financing, home delivery, or installation do so in an effort to increase what type of utility?

______[1]______  statement explains the organization’s reason for existence while _____[2]_______ statement tends to be future oriented, representing where the organization is headed.

The stages of ___________  _____________ include identification, characteristics, assessment, capabilities, and response.

Depending on the conditions of the strengths, weaknesses, opportunities, and threats a firm is faced with according to the SWOT analysis, there could be four major strategic directions depending on the most possible combinations of its internal and external environmental conditions. What are those four strategic directions? And, describe the associated combination of the internal and external environmental conditions (8 points) and offer an EXAMPLE for each and explain why such case is an appropriate example (5 points).

As a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm’s strategy relative to other firms in the industry. The central portion of the strategy canvas is the _____, or the graphic representation of the firm’s relative performance across its industry’s factors.

Which element of social responsibility do most firms try to align with marketing and brand image?

When do Financial Statements need to be consolidated