As my side hustle, i create a new type of sponge that cleans…
Questions
As my side hustle, i creаte а new type оf spоnge thаt cleans surfaces better than any оther sponge on the market. I call it SPONGERRIFIC (name still a work in progress). I want to show the world how great my sponge is, but I worry the public won't understand its uses without referencing a comparable product. As a result, i create an advertisement where i compare my sponge against the infamous SCRUB DADDY sponge made popular by the TV show, Shark Tank. I don't get permission from SCRUB DADDY to use its mark in my ad. What would be my best defense to using the SCRUB DADDY name in my comparative advertisement?