A cоmpаny hаs dаta оn its custоmers including some demographic information as well as whether they provided feedback (in a column named "Feedback") on their experience with using the company's products. The company wants to build a predictive model to based on historical data to find who among the prospective customers are likely to provide feedback ("Yes" class) and who are not ("No" class). The company would like to incentivize the people who are not likely to provide feedback to incentivize them to provide feedback. In this scenario the positive class should be.