Cоcа-Cоlа Cоmpаny wanted to increase sales through Burger King restaurants. Burger King was willing to sponsor a promotion for Frozen Coke if a test market indicated that a Frozen Coke coupon would increase sales of value meals. Coke representatives gave $9000 in cash to kids' clubs and other nonprofits in the test market city to be used to buy value meals in order to influence the market test results. The increase in sales was enough to convince Burger King to go forward with the natonal Frozen Coke promotion. This example illustrates: