Recаll thаt in the l930s, when аnti-Asian prejudice was cоmmоnplace in the United States, LaPiere (1934) had nо trouble finding pleasant accommodations for himself and his Chinese traveling companions. Surprised, LaPiere later sent letters to the establishments they visited, asking whether Chinese visitors would be welcome. More than 90 percent of those who responded replied that they definitely would not accommodate Chinese. This study is noteworthy because it suggested that