Marketing First 9 Weeks Review

direct marketing – promotional element that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet
Was ist das Produktkonzept? – – höchste Qualität & Leistung
– Produkte haben einen besonders hohe Wertigkeit und Prestige
– Kunde ist bereit, einen hohen Preis zu bezahlen

Gute Menge macht den Gewinn.

Social responsibility – concern about the consequences
Concentrated Targeting – A firm goes after a large share of one or a few niches or segments
shopping products – those for which consumers will spend time comparing alternatives such as apparel, fragrances, appliances
Micromarketing: – practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations
Reminder institutional advertisements – simply bring the company's name to the attention of the target market again
A ________ is made up of a company, its suppliers, distributors, and, ultimately, customers who “partner” with each other to improve the performance of the entire system.
Responsive – effective programs can be designed for attracting and serving the segments
Customer Satisfaction – customers' evaluation of a good or service in terms of whether it has met their needs and expectations.
A ________ is mаde up оf а cоmpаny, its suppliers, distributоrs, and, ultimately, customers who “partner” with each other to improve the performance of the entire system.
family brand – the same brand name for several products
pricing – wycena, ustalanie cen

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