Sports Management Flash Cards

agency – describes a relationship in which one party, the agent, agrees to act for and under the direction of another, the principal
What are the distinctive characteristics of the recipient? – -Know your audience
-Think before you speak, write, act
system – # of parts, relationships between parts, set of interrable and inderdependent and parts arranged in a manner that produces a unified whole, seeing, understanding and working with the whole
Intellectual Stimulation – When the leader behaves in ways that challenge followers to be innovative and creative by questioning assumptions and reframing old situations in new ways. (risk-taking is encouraged)
most popular sport – football- brazil, argentina
baseball- venezuela, nicaragua, dominican, republic, cuba
Impact of product on promotion – – products define appropriate formats and media for promotions
marketing mix – production, pricing, promotion, distribution
Forms of Personal Power – Expert,Referent
professional tournaments – sporting events that are sponsored by community groups, corporations, or charities' players earn their income through prize money and endorsements
real life examples of awareness lead to trail of consumption for sports marketing – tiger woods sponsors for buick and no one goes out to buy buick car because of tiger woods. But MJ has a nike sponsorship and his own shoe line and nigs line up for miles for that shit boyyyy
Publicity – non paid communication newsworthy
Economics – The study of how goods and services are produced, distributed, and consumed
The main objective of a Niketown in major cities throughout the U.S – Integrate Nike into lives. Increase customer base
Roone Arledge – Innovated technology:
Highlights
Commentary
Pre/Post game
Instant replay
*Added enjoyment
YMCA – Young Men's Christian Association
ethical dilemma – practical conflict involving equally compelling values; solved when we articulate which commonly held values we admire most
Chapter 21: Current Issue – Risk management: plans needed to establish guidelines for equipment and facility use, program development & operation, management of changing environmental conditions, emergency preparedness

Elements of risk management plans: health screening process, preprogram info, equipment checks, facility safety checks, criteria for qualified staff hiring

ethical dilemma – practical conflict involving equally compelling values; solved when we articulate which commonly held values we admire most

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